Redesigning the jQuery Country Selector

During our recent checkout study we found several usability issues when using a drop-down for your country selector: a lack of overview, unclear sorting, scrolling issues, inconsistent UIs, a lack of context on mobile devices, and finally, they break the user's tab-flow.

Using principles of progressive enhancement we turn a standard drop-down into an advanced auto-complete field. This means the drop-down remains accessible, while providing a much better experience in modern browsers – handling typos, multiple spelling sequences, synonyms and prioritization.